Welcome to the Remember You're a Rider merchandise collection.

This range is about more than clothing and accessories. Every item has been carefully chosen to reflect the message behind the book Remember Your A Rider: that motorcycle confidence isn't just about riding skills, it's about understanding what's happening inside your helmet too.

Whether you're buying for yourself or as a gift for another rider, each product is designed to be a reminder of the mindset principles that help riders feel calmer, ride safely, more confident and enjoy their riding.

Every purchase also helps support the wider motorcycling community. At least 15% of the profits from books and merchandise are shared acorss motorcycle-related good causes, while the remaining profits are reinvested into developing more books, workshops, webinars, resources and collaborations that improve rider confidence, safety and enjoyment.

Thank you for supporting an independent business with a mission to make motorcycle mindset support accessible to riders everywhere.

Important Safety Notice:

The clothing and accessories sold in this store are casual merchandise only. They are not designed, tested or certified to provide protection when riding a motorcycle and must not be used as a substitute for appropriate motorcycle protective clothing or personal protective equipment (PPE).

Always wear motorcycle clothing and equipment that is suitable for the type of riding you are undertaking and complies with the relevant safety standards.